Since the establishment of an EU roaming prices regulation in 2007, prices in Denmark have dropped by more than 90 %. The EU regulation entails that in the future, the roaming price will not exceed the price of using a mobile phone at home.
Since 2007 the EU has adjusted roaming prices in the EU in recognition that roaming markets are not sufficiently competitive. The EU regulation has capped the prices that the telephone companies in the EU can charge their customers when they use the telephone or their mobile broadband subscription in another EU country. Prices outside the EU are not covered by the regulation.
Annulment of retail roaming allowances
On 25 November 2015, the European Parliament and the Council agreed on an annulment of the retail roaming allowances within the EU to take effect from 15 June 2017. This entails that in the future the cost of using a mobile phone should be the same whether you are at home or in another EU country. A prerequisite to the annulment of the retail roaming allowances in the EU is new wholesale price caps. The wholesale price caps will set a limit to the prices that telecommunications companies can charge their roaming customers.
The government is striving to find a long-lasting solution that will ensure reasonable roaming prices to the benefit of the consumers and companies, while meeting the European objective that prices of international roaming shall be the same as the national prices by 15 June 2017.
Integrated consumer protection
The EU regulation of roaming stipulates that customers have a right to be informed about the prices of making and taking calls, sending SMS messages and using data abroad. The information requirement is also valid when travelling outside the EU.
The EU regulation shall furthermore protect the customers against unexpected high bills. Unless customers deselect the notice option, the telecommunication companies are required to establish an automatic cut-off function of data services Telecommunications companies are thereby allowed to block data consumption when a customer's data bill on roaming amounts to EURO 50 (exempt of VAT), corresponding to about DKK 465 (inclusive of VAT). This is also valid for trips made outside the EU.